So everyone is telling you about this amazing new technique called the Brazilian Blowout. Everyone, including your mother-in-law, has had it done. So what is it? Why should you get it? And importantly, how much will it set you back?First. know that the Brazilian Blowout is a brand and a treatment technique. Simple, the name of the company is, you guessed it, Brazilian Blowout. The technique is called a keratin treatment and you will find other brands out there.Ok, who and what is a Brazilian Blowout? The simple non-scientific answer is that the Brazilian Blowout is a keratin sealant treatment of the hair. Keratin is the protein your hair is made of. Your hair has microscopic cracks in the cuticle due to damage. The cuticle is the outermost part of the hair shaft in case you were wondering. The more severe the cracks, the more severe the frizz. These microscopic cracks absorb moisture and that’s why your hair gets super frizzy on humid days. It’s simple:1. Seal the cracks 2. Create a smooth surface. 3.Viola!, you’ve stop the frizz. Your hair is smooth and healthy.After thoroughly washing your hair, probably three or four times, your stylist will use a special heating iron to seal the keratin to your hair. The process should only take about 90 minutes and has almost no restrictions on what you can do to your hair after your treatment.Many people are confusing the Brazilian Blowout with the Japanese hair straightening technique. Don’t! They are not the same thing. The Japanese technique uses chemicals to relax and straighten the hair.How much does it cost? Expect to pay between $250 – $400 for the treatment depending on your area, demographics, and competition. You can expect to pay an additional $100 – $200 for supplemental product, which I highly recommend you purchase. The product is going to add an additional 4 to 6 weeks of life to your frizz free hair. Otherwise, expect your treatment to last only 4 to 6 weeks. It doesn’t take a mathematician to figure out you will be saving money if you plan to continue the treatments.One final note, make sure your stylist is certified from Brazilian Blowout, otherwise they could really do some damage.